The Grand Cinema is a cinema complex in Hong Kong. It is located in the Elements Mall at Kowloon MTR station. Opened in 2007 with 12 screens and 1,600 seats, it is Hong Kong's largest multiplex cinema.[1][2] It has an "active", "infrasonic" sound system.[2] It has become a notable venue for independent films,[3] and is the site of the Hong Kong Asian Independent Film Festival.[4] In late 2010, it was reported that the cinema had hired a new program director and planned to add "mini-concerts, photo exhibitions, film and media-related conferences and screenings of operas and classical music performances" to its programming.[5]
The cinema is operated by Shaw Group and Multiplex Cinema Ltd.